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Photo of the Week
- Mark Mansbridge
We received this photograph from Mark Mansbridge, who enjoyed
the cheekiness of the adbuster who made this advert for a 4x4
into a ‘subvert’, changing the slogan from 'ITS
HARD' to 'RETARDED'. “Of course there are practical uses
for such vehicles if you have a farm or work in mountain rescue,”
he says. “But most 'Chelsea Tractors' never see a speck
of mud.” He regales us with statistics about the anti-social
nature of 4x4 vehicles. They are profligate petrol users in
an age where weather patterns are undoubtedly being changed
by C02 emissions. "I guess a high wheel-base is handy if
we keep flooding" he says. “If ROSPA is to be believed
a child is much more likely to die under one than under a conventional
car so its pretty ironic to see them nose to tail on the school
run. In a town where parking is difficult to come by, they also
take up much too much space. If you really want a status vehicle,
buy a car with a low-fuel hybrid engine and if that doesn’t
satisfy your thing about size, travel on the biggest thing on
the road - a bus.”
We enjoy getting your opinion columns (250 words max with photos
please) and your photos, so keep them coming in. We also welcome
any correspondence, whether it’s a short rant, some information
on an issue we are covering or you think we should be covering,
or news about an event you would like us to alert our readers
to. Our address is info@vivalewes.com. |
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Who ya gonna call? Adbusters |
