Photo of the Week - Mark Mansbridge

We received this photograph from Mark Mansbridge, who enjoyed the cheekiness of the adbuster who made this advert for a 4x4 into a ‘subvert’, changing the slogan from 'ITS HARD' to 'RETARDED'. “Of course there are practical uses for such vehicles if you have a farm or work in mountain rescue,” he says. “But most 'Chelsea Tractors' never see a speck of mud.” He regales us with statistics about the anti-social nature of 4x4 vehicles. They are profligate petrol users in an age where weather patterns are undoubtedly being changed by C02 emissions. "I guess a high wheel-base is handy if we keep flooding" he says. “If ROSPA is to be believed a child is much more likely to die under one than under a conventional car so its pretty ironic to see them nose to tail on the school run. In a town where parking is difficult to come by, they also take up much too much space. If you really want a status vehicle, buy a car with a low-fuel hybrid engine and if that doesn’t satisfy your thing about size, travel on the biggest thing on the road - a bus.”

We enjoy getting your opinion columns (250 words max with photos please) and your photos, so keep them coming in. We also welcome any correspondence, whether it’s a short rant, some information on an issue we are covering or you think we should be covering, or news about an event you would like us to alert our readers to. Our address is info@vivalewes.com.

Who ya gonna call? Adbusters
     
 
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