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Barcelona football club announced last month
that, despite the fact that they could earn tens of millions
of pounds for shirt sponsorship every season, they would continue
next term with their policy of not using their players’
chest space as an advertising spot for another company. Here
at Viva Lewes, we are not in the sort of financial situation
that allows us to continue bringing you a weekly magazine
without some financial backing. From the start of the project,
back in January, we have been waiting for a good time to open
up negotiations with sponsors and advertisers so we can continue
to improve and develop this weekly guide to Lewes. We wanted
to establish our voice before we advertising: we wanted potential
advertisers to know exactly what sort of animal we were. We
have been pleasantly surprised at how quickly word about our
web-magazine has spread around the town and the neighbouring
area; we are delighted with our ever-increasing hit-rate.
And so we would like to welcome our first issue sponsor, Herbert
Scott Financial Management, to our pages. In doing so we make
a commitment to our readers that we will not change the way
we do things, just as Barcelona FC (if they ever did carry
a shirt sponsor) would not consider subsequently changing
their exciting brand of free-flowing football. Enjoy the week.

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