From the outset at Viva Lewes we have broken
most of the accepted rules of website design. We scroll sideways,
for a start. It takes some people a while to get used to this,
but once you start using the scroll bar at the bottom of the
page, it starts to seem natural. We wanted Viva Lewes to read
like a magazine, we wanted it to look like a magazine, and
we wanted it to smell like a magazine. We are, to our knowledge,
the first website ever to have page numbers. Received wisdom
stated that text on the web should be bite-sized, and information-heavy.
From the start we have moved away from this: we are currently
experimenting with longer articles over two, three and four
pages. We are also, to our knowledge, the first website to
bring out supplements. We got a lot of positive feedback from
our World Cup supplement, and are getting similar noises about
our weekly Viva Kids supplement, which comes out on Friday
afternoon, to let parents know what they can do with the kids
over the weekend. We are planning further supplements, too.
We have also, in recent weeks, started taking in advertising,
which, of course, we need to thrive. We feel that the way
we work is good for our advertisers – readers have to
scroll over every page to get to the end. We waited a long
time before taking on advertising as we wanted to establish
our personality before making ourselves a professional concern.
On issue 32 we are still experimenting – rest assured
we always will. We’d really appreciate any feedback
on what you like and don’t like about the magazine:
what you think would make it better, and what you think needs
leaving out. Thanks for clicking in. Enjoy the week.